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Instagram Illustration System


2017-2018 — Instagram Illustration sYSTEM V1 — Illustration and Design

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Instagram needed a unique and branded illustration style to complement messages to people using the app to convey tough concepts and help people feel inspired by Instagram. I collaborated with the design systems team to establish a simple bold visual style.


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Initial Considerations

Existing icons and glyphs set


Proposal + Explorations

Simple, thick outlines, rounded corners, gradient spot color, subtle shadows


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Implementation

We were able to successfully launch and implement this first iteration of the illustration system across the IG platform.

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